Northland Inc: Sales and Production of Destination Marketing Collateral

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As the Regional Tourism Organisation (RTO) it is Northland Inc’s role to promote Northland as a ‘must see’ visitor destination, in partnership with the region’s tourism industry, national forums and local government. Our promotional and marketing activities for Northland are targeted to both the consumer/visitor and Trade markets.

Our destination marketing collateral is critical to our domestic and international marketing objectives for Northland. These publications; published in print and uploaded as PDFs on http://www.northlandnz.com in recent years, are targeted predominantly at consumer and travel sellers across all key domestic and offshore markets to ensure consumers have a good understanding of Northland as a potential destination to visit, and so that trade may identify trade-ready Northland product. These quality publications are a significant selling tool for Northland and its offerings, and comprehensive guide to Northland activities and accommodation.

This is an exciting opportunity to help us take Northland Inc’s destination marketing collateral in a new direction that places digital communications at the fore of how we connect and market Northland to domestic and international consumers and travel sellers.