Supplier log in
RFP for Creative and Media Services Agency
Details
|
Tender Closed
|
|
| RFx ID : | 16856571 |
| Tender Name : | RFP for Creative and Media Services Agency |
| Reference # : | TB-15/74 |
| Open Date : | Monday, 5 October 2015 10:30 AM (Pacific/Auckland UTC+13:00) |
| Close Date : | Friday, 23 October 2015 12:00 PM (Pacific/Auckland UTC+13:00) |
| Tender Type : | Request for Proposals (RFP) |
| Tender Coverage : | Sole Agency [?] |
| Categories : |
|
| Regions: |
|
| Exemption Reason : | None |
| Required Pre-qualifications : | None |
| Contact : |
iestyn Burke i.burke@massey.ac.nz 069517278 |
| Alternate Physical Delivery Address : | Massey University Palmerston North, Tender Box, Bernard Chambers D, Tennent Drive |
| Alternate Physical Fax Number : | |
Massey University is one of New Zealand’s leading educational institutions, a state funded university, with a proud 87-year tradition of academic excellence and a strong national and international reputation. In 2014, Massey celebrated its 50th year as a University and its Albany campus also celebrated its 21st birthday. Massey is ranked in the top three per cent of universities worldwide.
Massey invites proposals for the Provision of Creative and Media Services in accordance with the attached RFP and the specifications set out in Schedule 2.
The University is looking to strengthen its brand through the implementation of an integrated marketing communications strategy and campaign to strengthen its reputation, nationally and internationally, in addition to supporting the University’s student recruitment goals.
In collaboration with the successful agency, and utilising current market research, Massey plans to develop an updated brand strategy, guidelines and brand communications platform, media and channel strategy along with an integrated marketing campaign. The campaign is intended to take into consideration a variety of University-wide communications factors and requirements and to help deliver on key strategic recruitment and reputation objectives.
The purpose of this RFP is to select one creative and media services agency to further develop the University’s brand strategy and an integrated marketing communications campaign to strengthen its brand and reputation, nationally and internationally, in addition to supporting the University’s student recruitment goals.
Please submit questions regarding the RFP by 2pm on 14 October 2015. Proposals must be submitted to the Tenders Box by 12 noon 23 October 2015.
