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C-C0036594 Advertising Services for border compliance marketing campaign (currently known as Declare or Dispose)

This tender is using the new split file responses feature on GETS. The agency has indicated that they would like to receive responses separated by price and non price components. Please keep this in mind when preparing your response for submission via GETS.

Details

Tender Closed
RFx ID : 29345570
Tender Name : C-C0036594 Advertising Services for border compliance marketing campaign (currently known as Declare or Dispose)
Reference # : C-C0036594 Restricted Tender
Open Date : Wednesday, 8 May 2024 3:00 PM (Pacific/Auckland UTC+12:00)
Close Date  : Wednesday, 22 May 2024 3:00 PM (Pacific/Auckland UTC+12:00)
Department/Business Unit : Public Affairs
Tender Type : Request for Proposals (RFP)
Tender Coverage : All of Government  [?]
Categories :
  • 82100000 - Advertising
Regions:
  • International
Exemption Reason : None
Required Pre-qualifications : None
Contact : All queries through GETS please
Alternate Physical Delivery Address  :
Alternate Physical Fax Number  :
Agency Address : NEW ZEALAND
Overview

Biosecurity New Zealand (one of MPI’s five business units) plays an essential role in protecting New Zealand’s people, primary industries and the environment from exotic pests and diseases.
To support the work of Biosecurity New Zealand at our borders, the Declare or Dispose campaign has been running for a number of years. The campaign informs travellers of the Biosecurity regulations when they arrive into New Zealand

Now that New Zealand’s border is fully reopened to all international travellers and traveller numbers are back up to pre-COVID levels, we are looking to develop and extend our border biosecurity marketing campaign.
The campaign will cover nine overseas (MPI-identified countries) inbound traveller audiences, plus a domestic campaign aimed at New Zealanders (departing for) international travel.

This is a unique opportunity for a full service agency to create and deliver a significant campaign focused on 10 different nationalities.

RFx Outcome

This tender has been awarded.

  • VMLY&R LIMITED - 8, Kent Terrace, Te Aro, Wellington, 6011, NEW ZEALAND

Award Date: Tuesday, 18 June 2024 (Pacific/Auckland UTC+12:00)
Date RFx was completed/updated: Wednesday, 17 July 2024 2:25 PM (Pacific/Auckland UTC+12:00)

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