Chinese Visitor Market Research and Dissemination

Details

Tender Closed
RFx ID :	11723413
Tender Name :	Chinese Visitor Market Research and Dissemination
Reference # :	532
Open Date :	Thursday, 7 May 2015 7:00 PM (Pacific/Auckland UTC+12:00)
Close Date  :	Monday, 8 June 2015 12:00 PM (Pacific/Auckland UTC+12:00)
Tender Type :	Request for Proposals (RFP)
Tender Coverage :	Sole Agency  [?]
Categories :	43000000 - Information Technology Broadcasting and Telecommunications 80000000 - Management and Business Professionals and Administrative Services 81000000 - Engineering and Research and Technology Based Services 90000000 - Travel and Food and Lodging and Entertainment Services
Regions:	Auckland Bay of Plenty Canterbury Chatham Islands Gisborne Hawke's Bay Manawatu-Wanganui Marlborough Nelson Northland Otago Southland Taranaki Tasman Waikato Wellington West Coast
Exemption Reason :	None
Required Pre-qualifications :	None
Contact :	Connie Zhou connie.zhou@mbie.govt.nz 04 901 8503
Alternate Physical Delivery Address  :
Alternate Physical Fax Number  :
Agency Address :	NEW ZEALAND

This Request for Proposal (RFP) is an invitation to suitably qualified suppliers to submit a Proposal for the ‘China Visitor Market Research and Dissemination of Findings’ contract opportunity.

MBIE is seeking to procure:
• qualitative market research, including research conducted in China, that will have wide application to operators in the New Zealand visitor sector and fill gaps in their insight about current and future developments in the China visitor market, especially the independent traveller segment
• analysis of the research findings and recommendations as to how the insight can be applied by the New Zealand visitor sector when developing products, services and experiences for Chinese independent travellers
• dissemination of the findings and recommendations to the New Zealand visitor sector through formats that will encourage, and provide practical assistance for, the sector to apply these to their own businesses and operations.

A key outcome sought from the procurement is for New Zealand operators within the sector to be able to lift the value that they deliver to, and derive from, Chinese visitors, especially independent visitors.
There will be multiple audiences within the New Zealand visitor sector for the research findings and recommendations including: tourism operators of varying sizes; operators in allied sectors such as hospitality and retail; Regional Tourism Organisations; peak tourism industry bodies; and government agencies with an interest in lifting earnings from tourism, including Tourism New Zealand and MBIE. However, the research should concentrate on meeting the insight needs of those supplying tourism products, services and experiences in New Zealand.

This tender has been awarded to:

• FORWARD Insight and Strategy

Further Award Information:
Contract Term: August 2015 - Mid 2016

Award Date: Friday, 4 September 2015 (Pacific/Auckland UTC+12:00)
Date RFx was completed/updated: Monday, 8 June 2015 1:37 PM (Pacific/Auckland UTC+12:00)