Brand Identity Development

Details

Tender Closed
RFx ID :	25454744
Tender Name :	Brand Identity Development
Reference # :	PRJ22-14
Open Date :	Wednesday, 23 February 2022 3:00 PM (Pacific/Auckland UTC+13:00)
Close Date  :	Wednesday, 16 March 2022 3:00 PM (Pacific/Auckland UTC+13:00)
Department/Business Unit :	EGOI
Tender Type :	Request for Proposals (RFP)
Tender Coverage :	Sole Agency  [?]
Categories :	80170000 - Public relations and professional communications services 82000000 - Editorial and Design and Graphic and Fine Art Services
Regions:	Hawke's Bay
Exemption Reason :	None
Required Pre-qualifications :	None
Contact :	Wendy Beeke wendymb@hdc.govt.nz
Alternate Physical Delivery Address  :
Alternate Physical Fax Number  :
Agency Address :	NEW ZEALAND

REQUEST FOR PROPOSAL

BRAND IDENTITY DEVELOPMENT

This is a unique opportunity to help Hastings District and the Council develop an identity that reflects who we are and where we are going. Your work will help drive investment, visitor spend, and local pride. With better brand management, our community will gain a greater understanding of the many services council delivers for the community, and therefore greater perception of value by ratepayers and enhanced brand equity for HDC.
Suppliers who believe they have the capacity and capability to deliver work of this nature within a budget of $40,000 are encouraged to submit a proposal.

The purpose of this RFP is to solicit the best overall proposal for the development of a ‘Hastings’ brand identity that unites both the brand of Hastings District with the Hastings District Council (HDC). The resulting logo and brand identity system will represent our progressive council and district, supporting both the diverse operational needs of Council as well as the destination marketing & communications needs to keep Hastings humming with visitors and investors.
Deliverables for this project include:
• Insights from key stakeholders into the brand perceptions of Hastings District and the Council as it is today as well as its aspirational goals for future tourism-based growth and business investment (HDC hold recent research for inclusion).
• Provide a brand solution that encompasses both the District and the Council identities that will attract investors, visitors and residents. The brand solution will be flexible to allow for application in promotion of businesses and tourism growth objectives, through our i-SITEs in Hastings and Havelock North, as well as operational Council activity.
• Provide brand guidelines as the creative “building blocks” representing key visual assets that can be used by our in-house design team and contractors to produce future collateral and marketing campaigns.
• A framework for how the operational identity of the District and/or Council is applied across all facilities including swimming pools, tourism facilities, parks, waste services and community centres etc.
• Incorporation of te reo Māori to reflect the vision of Council to make Hastings a bi-lingual district.
• As this activity is funded through rates, design and execution should be cognisant of cost to our ratepayers. Implementation costs should be considered including materials and the staging of the roll-out.

Tender documents

This tender has been awarded.

• Strategy Design and Advertising - Level 3, 11 Vivian Street, Wellinton, 6021, NEW ZEALAND

Award Date: Monday, 14 March 2022 (Pacific/Auckland UTC+13:00)
Date RFx was completed/updated: Thursday, 3 August 2023 7:34 PM (Pacific/Auckland UTC+12:00)