707-21-260-BT Auckland Transport Travel Demand Challenge Platform

Details

1. Introduction and background
This Request for Information (RFI) is issued for Auckland Transport (AT). The aim of this process is to seek and obtain information from organisations about the potential options for a single, consolidated Auckland Transport branded / white labelled platform for running multiple competitions and challenges across different timeframes (eg weeks vs months) and geographic scales (eg all of Auckland vs individual business).
The RFI Information Contact Person set out in Schedule of RFI Conditions will be assisting with the administration of this RFI.
Sustainable Mobility Travel Demand
The Sustainable Mobility Team engages businesses and community groups to promote and encourage travel by sustainable transport modes. This is part of AT’s overall transport strategy to reduce single occupancy trips and ease congestion on Auckland’s Transport network.
To achieve this, the Sustainable Mobility currently runs two annual challenge – the Aotearoa Bike Challenge in February and the Auckland Walk Challenge in November. These challenges encourage users to use these modes for transport, though the challenge is typically marketed as a health or fitness challenge as this is what customers respond to. The Sustainable Mobility Team is interested in developing new challenges, including multi-modal (bus, bike & public transport), public transport, and bespoke business or CEO challenges for specific clients.
The role of challenges:
One effective method that AT have utilised over the past six years has been facilitating month-long competitions, or “challenges”, to increase walking and cycling uptake. These challenges are steadily increasing in participation with around 10,000 participants for each currently.
These challenges use the principles of behavioural science and gamification to influence travel behaviour. Behavioural nudges include weekly prize draws, spot prizes, a leader board, sharing stories and photos and free events and activities. The benefits to the individual participants are potential prizes but more importantly exposure to a different way of traveling and numerous health, environmental, and social benefits. Traditionally AT has focussed these challenges on the corporate environment, partnering with numerous organisations to deliver the challenge to their staff. This has proven to be highly effective and will continue to be core to the challenge strategy, however AT is now looking to expand both the transport challenge mode and ta